YouTube Nation

I always wondered how people found the "good stuff" on YouTube. Yes, there's a search function, but I think a lot comes from word of mouth, too. This marketing question gets to the heart of how to use YouTube professionally--in my project's case, as an outreach tool to help people learn more about healthy aging and Alzheimer's disease. I searched "Alzheimer's disease" and found much more than I had time to watch. I was impressed with the quality and range of videos on the topic. I was not sure according to what criteria the videos were listed (ranked?).

Here are links to two of the videos I watched:
www.youtube.com/watch?v=76P6Xm3WsEM
www.youtube.com/watch?v=wwE8643SAVO

I think there is potential to use YouTube as a marketing tool for the ADEAR Center. The key question is: What could we add that's not out there already?

Ciao and happy holidays!